Question 1

Once an organization has developed its distribution objectives, it should next ________.

Accepted Answer

A)   identify the channel leader
B)   determine a distribution budget
C)   select the optimum number of channel levels
D)   define the target market and articulate the market segmentation strategy
E)   evaluate the internal and external environmentsF) A) and E)
G) B) and E)

Question 2

Which of the following is an example of a dual distribution system?

Accepted Answer

A)   Walmart locating in several countries
B)   Athleta's catalog and retail store sales
C)   Avon's door-to-door distribution
D)   Starbucks located inside a bookstore
E)   a hotel providing guest privileges at a nearby health spaF) A) and E)
G) A) and D)

Question 3

To combat piracy, Netflix uses the strategy of making legal access to content easier and more convenient.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California, where it was grown, to markets in Nevada?

Accepted Answer

A)   trucks
B)   railroads
C)   air
D)   drone
E)   waterF) All of the above
G) A) and D)

Question 5

In the B2B market, knowledge management can be facilitated through the use of an intranet by channel partners.

Accepted Answer

A) True 
 B)False

Question 6

A retailer cooperative is a form of a(n)  ________ vertical marketing system (VMS) .

Accepted Answer

A)   administered
B)   conventional
C)   corporate
D)   horizontal
E)   contractualF) A) and D)
G) None of the above

Question 7

How can a firm benefit from involvement in a contractual VMS?

Accepted Answer

A contractual VMS consists of ...

Question 8

Tony Pool Chemical Co. purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store. Chemical, Inc. is an example of which of the following?

Accepted Answer

A)   a diverter
B)   a truck jobber
C)   a warehouser
D)   a hybrid marketer
E)   a wholesaling intermediaryF) All of the above
G) B) and D)

Question 9

Nita can visit her local supermarket and buy a dozen roses, a gallon of milk, two birthday cards, a bag of cat litter, and a pan for roasting a turkey. This illustrates how channels of distribution benefit consumers by ________.

Accepted Answer

A)   creating atmospherics
B)   creating assortments
C)   diverting products
D)   managing knowledge
E)   managing relationshipsF) None of the above
G) C) and E)

Question 10

Which of the following is NOT a true statement about conventional marketing systems?

Accepted Answer

A)   Conventional marketing systems are multilevel distribution channels.
B)   Most conventional marketing systems are highly successful.
C)   Members of conventional marketing systems work independently of one another.
D)   Members of conventional marketing systems do not work toward the same broad goals.
E)   Relationships between members of conventional marketing systems are limited to simply buying and selling from one another.F) A) and E)
G) A) and C)

Question 11

Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?

Accepted Answer

A)   a vertical marketing system
B)   a horizontal marketing system
C)   a hybrid marketing system
D)   a logistics system
E)   an intensive distribution systemF) C) and E)
G) B) and C)

Question 12

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Accepted Answer

A)   a selling agent
B)   a merchandise broker
C)   a large retail chain
D)   a small retailer
E)   a rack jobberF) B) and C)
G) B) and E)

Question 13

Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.

Accepted Answer

A)   independent
B)   exclusive
C)   contracted
D)   merchant
E)   domesticF) A) and D)
G) A) and C)

Question 14

It is most accurate to say that channels of distribution provide which of the following?

Accepted Answer

A)   time, place, and possession utility
B)   promotion, product, and place utility
C)   time, place, and form utility
D)   promotion and form utility
E)   time and promotion utilityF) C) and D)
G) A) and E)

Question 15

Which of the following statements about merchandise brokers is true?

Accepted Answer

A)   Brokers are paid salaries by the manufacturers for whom they work.
B)   Brokers never take title to the merchandise they sell.
C)   Brokers work for manufacturer-owned intermediaries.
D)   Brokers typically represent sellers on an ongoing basis.
E)   Brokers work in industries with only a few, very large buyers and sellers.F) A) and E)
G) B) and C)

Exam 11: Deliver the Goods: Determine the Distribution Strategy

To combat piracy, Netflix uses the strategy of making legal access to content easier and more convenient.

Correct Answer
verified

A retailer cooperative is a form of a(n) ________ vertical marketing system (VMS) .

Correct Answer
verified

Nita can visit her local supermarket and buy a dozen roses, a gallon of milk, two birthday cards, a bag of cat litter, and a pan for roasting a turkey. This illustrates how channels of distribution benefit consumers by ________.

Correct Answer
verified

Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.

Correct Answer
verified

Once an organization has developed its distribution objectives, it should next ________.

Correct Answer
verified

Tony Pool Chemical Co. purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store. Chemical, Inc. is an example of which of the following?

Correct Answer
verified

How can a firm benefit from involvement in a contractual VMS?

Correct Answer
verified
A contractual VMS consists of ...
View Answer

Which of the following is NOT a true statement about conventional marketing systems?

Correct Answer
verified

Which of the following statements about merchandise brokers is true?

Correct Answer
verified

In the B2B market, knowledge management can be facilitated through the use of an intranet by channel partners.

Correct Answer
verified

It is most accurate to say that channels of distribution provide which of the following?

Correct Answer
verified

Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?

Correct Answer
verified

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Correct Answer
verified

Which of the following is an example of a dual distribution system?

Correct Answer
verified

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California, where it was grown, to markets in Nevada?

Correct Answer
verified

Exam 11: Deliver the Goods: Determine the Distribution Strategy

To combat piracy, Netflix uses the strategy of making legal access to content easier and more convenient.

Correct AnswerverifiedShow Answer

A retailer cooperative is a form of a(n) ________ vertical marketing system (VMS) .

Correct AnswerverifiedShow Answer

Nita can visit her local supermarket and buy a dozen roses, a gallon of milk, two birthday cards, a bag of cat litter, and a pan for roasting a turkey. This illustrates how channels of distribution benefit consumers by ________.

Correct AnswerverifiedShow Answer

Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.

Correct AnswerverifiedShow Answer

Once an organization has developed its distribution objectives, it should next ________.

Correct AnswerverifiedShow Answer

Tony Pool Chemical Co. purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store. Chemical, Inc. is an example of which of the following?

Correct AnswerverifiedShow Answer

How can a firm benefit from involvement in a contractual VMS?

Correct AnswerverifiedA contractual VMS consists of ...View AnswerShow Answer

Which of the following is NOT a true statement about conventional marketing systems?

Correct AnswerverifiedShow Answer

Which of the following statements about merchandise brokers is true?

Correct AnswerverifiedShow Answer

In the B2B market, knowledge management can be facilitated through the use of an intranet by channel partners.

Correct AnswerverifiedShow Answer

It is most accurate to say that channels of distribution provide which of the following?

Correct AnswerverifiedShow Answer

Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?

Correct AnswerverifiedShow Answer

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Correct AnswerverifiedShow Answer

Which of the following is an example of a dual distribution system?

Correct AnswerverifiedShow Answer

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California, where it was grown, to markets in Nevada?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
A contractual VMS consists of ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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