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Exam 11: Questionnaire Design

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Question 1

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Response quality checks and timing questions monitor whether a respondent is moving fast enough through the survey.

A) True
B) False

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Question 2

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Name and define the primary types of fixed-alternative questions.

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The types of fixed-alternative questions...

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Question 3

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Software that allows question answers to be inserted into later questions is called ____________.____________________.

Open-ended response questions are valuable at the beginning of personal interview sessions.

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is called _____________________

The cost of administering open-ended questions is much lower than that of administering fixed-alternative questions.

What type of question is the following? ​ Which of the following services of the United Missouri Bank, besides your personal checking account, do you currently use? (check all that apply) ​ ______ Savings account ​ ______ Car loan ​ ______ Home mortgage loan ​

Pretesting helps reveal errors while they can still be corrected easily.

"What is your gender? ____ M ____ F" is an example of a(n) ____ question.

Telescoping and squishing can occur when respondents forget the exact details of their behavior.

The questionnaire is the primary tool for building responses to research questions.

List the key decisions that researchers must make in their questionnaire design.

Order bias may occur when broader questions are asked before specific issues are explored.

For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of relevance and accuracy.

Speeders are respondents who take relatively little time to move through a survey.

A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

A pretest of a questionnaire can help to establish the likely response rate for mail surveys.

Pretests typically are conducted to answer questions about the questionnaire such as all of the following EXCEPT for.

A(n)____________________ question allows the respondent to answer the question in a personal interview in his or her own words.

All of the following are disadvantages of open-ended response questions EXCEPT: