Question 1

A decision support system that manages the interactions between an organisation and its customers is known as a:

Accepted Answer

A)   market tracking system.
B)   customer routine management system.
C)   customer network management system.
D)   customer relationship management system.E) B) and C)
F) A) and D)

Question 2

Data mining techniques can help to clarify the underlying meaning of data.

Accepted Answer

A) True 
 B)False

Question 3

The process of changing data from its original form to a format suitable to achieve the research objective is known as:

Accepted Answer

A)   data manipulation.
B)   data mining.
C)   data validation.
D)   data transformation.E) A) and B)
F) A) and C) D

Question 4

Searching for information about members of the Millennial Generation - people born between 1978 and 1994 - is an example of:

Accepted Answer

A)   model building.
B)   data mining.
C)   trend analysis.
D)   environmental scanning.E) B) and C)
F) None of the above D

Question 5

Consumer panels and scanner systems can be used together to create electronic test markets.

Accepted Answer

A) True 
 B)False

Question 6

Government reports, newspapers and trade association publications are all sources of ________ secondary data.

Accepted Answer

The answer of Government reports, newspapers and trade association publications...

Question 7

When a bank analyses its database to assess whether or not to approve the credit card application of an existing account holder, this is an example of ________ _________.

Accepted Answer

The answer of When a bank analyses its database to...

Question 8

A marketer of computer games is interested to find out the size of the video game market in Australia. Which form of secondary data research will you recommend?

Accepted Answer

A)   Fact-finding
B)   Model building
C)   Database marketing
D)   Data miningE) A) and D)
F) None of the above

Question 9

Demographic information retrieved by a researcher from the Australian Bureau of Statistics website is an example of ________ secondary data.

Accepted Answer

The answer of Demographic information retrieved by a researcher from...

Question 10

External producers that make secondary data available, either directly from the organisations that produce the data or through intermediaries, are known as _______.

Accepted Answer

The answer of External producers that make secondary data available,...

Question 11

Comparing the sales of our competitors' products with our company's product sales over a period of time is known as environmental scanning.

Accepted Answer

A) True 
 B)False

Question 12

The table below presents a music store's CD sales over the past five years.   Year  CD sales ($)   Rate of growth from the previous year (6)  200924700201024000−2.8201123500−2.1201222100−6.0201321200−4.1\begin{array} { c c c } 	ext { Year } & 	ext { CD sales (\$)  } & 	ext { Rate of growth from the previous year (6)  } \2009 & 24700 & \2010 & 24000 & - 2.8 \2011 & 23500 & - 2.1 \2012 & 22100 & - 6.0 \2013 & 21200 & - 4.1\end{array} Year 20092010201120122013​ CD sales ($)  2470024000235002210021200​ Rate of growth from the previous year (6)  −2.8−2.1−6.0−4.1​  Using the moving average method, what is the store's CD sales forecast for 2014?

Accepted Answer

A)   $20 331
B)   $20 338
C)   $20 405
D)   $21 849 E) None of the above
F) B) and C)

Question 13

A researcher who is interested in new car sales discovers that the secondary data were collected 10 years ago. He has discovered that the data fail to meet which criterion?

Accepted Answer

A)   Do the data appear in the correct units of measurement?
B)   Do the data apply to the time period of interest?
C)   Do the data cover the subject of interest in adequate detail?
D)   Do the data apply to the population of interest?E) All of the above
F) None of the above

Question 14

Of the following criteria presented below, which one should be regarded as the researcher's initial criterion when evaluating secondary data?

Accepted Answer

A)   Do the data apply to the time period of interest?
B)   Do the data appear in the correct units of measurement?
C)   Do the data help to answer questions set out in the problem definition?
D)   Do other terms and variable classi?fications presented apply to the current project?E) All of the above
F) A) and B)

Question 15

A researcher who is interested in studying total household income finds data reported as 'head of household income'. She has discovered that the data fail to meet which criterion?

Accepted Answer

A)   Do the data apply to the time period of interest?
B)   Do the data cover the subject of interest in adequate detail?
C)   Do the data apply to the population of interest?
D)   Do the data appear in the correct units of measurement?E) All of the above
F) A) and D) D

Question 16

A key advantage of secondary data is its objectivity.

Accepted Answer

A) True 
 B)False

Question 17

All of the following are examples of internal and proprietary data sources, except:

Accepted Answer

A)   sales invoices.
B)   public comments on our social media pages.
C)   inventory records.
D)   financial records.E) A) and B)
F) B) and C)

Question 18

The Cancer Council observes the sales and brand share of sunscreen over a 12-month period. This is an example of:

Accepted Answer

A)   trend analysis.
B)   data mining.
C)   model building.
D)   market basket analysis.E) A) and C)
F) B) and D)

Question 19

When a catalogue merchant analyses its customer database to look for specific customers' purchase patterns, it is an example of ________ _________.

Accepted Answer

The answer of When a catalogue merchant analyses its customer...

Question 20

All of the following are common model building objectives, except:

Accepted Answer

A)   estimating market potential.
B)   sales forecasting.
C)   site selection.
D)   developing prospect lists.E) A) and B)
F) A) and C)

Exam 4: Secondary Research With Big Data

A decision support system that manages the interactions between an organisation and its customers is known as a:

Correct Answer
verified

Data mining techniques can help to clarify the underlying meaning of data.

Correct Answer
verified

The process of changing data from its original form to a format suitable to achieve the research objective is known as:

Correct Answer
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D

Searching for information about members of the Millennial Generation - people born between 1978 and 1994 - is an example of:

Correct Answer
verified
D

Consumer panels and scanner systems can be used together to create electronic test markets.

Correct Answer
verified

Government reports, newspapers and trade association publications are all sources of ________ secondary data.

Correct Answer
verified

When a bank analyses its database to assess whether or not to approve the credit card application of an existing account holder, this is an example of _.

Correct Answer
verified

A marketer of computer games is interested to find out the size of the video game market in Australia. Which form of secondary data research will you recommend?

Correct Answer
verified

Demographic information retrieved by a researcher from the Australian Bureau of Statistics website is an example of ________ secondary data.

Correct Answer
verified

External producers that make secondary data available, either directly from the organisations that produce the data or through intermediaries, are known as _______.

Correct Answer
verified

Comparing the sales of our competitors' products with our company's product sales over a period of time is known as environmental scanning.

Correct Answer
verified

Correct Answer
verified

A researcher who is interested in new car sales discovers that the secondary data were collected 10 years ago. He has discovered that the data fail to meet which criterion?

Correct Answer
verified

Of the following criteria presented below, which one should be regarded as the researcher's initial criterion when evaluating secondary data?

Correct Answer
verified

A researcher who is interested in studying total household income finds data reported as 'head of household income'. She has discovered that the data fail to meet which criterion?

Correct Answer
verified
D

A key advantage of secondary data is its objectivity.

Correct Answer
verified

All of the following are examples of internal and proprietary data sources, except:

Correct Answer
verified

The Cancer Council observes the sales and brand share of sunscreen over a 12-month period. This is an example of:

Correct Answer
verified

When a catalogue merchant analyses its customer database to look for specific customers' purchase patterns, it is an example of _.

Correct Answer
verified

All of the following are common model building objectives, except:

Correct Answer
verified

Exam 4: Secondary Research With Big Data

A decision support system that manages the interactions between an organisation and its customers is known as a:

Correct AnswerverifiedShow Answer

Data mining techniques can help to clarify the underlying meaning of data.

Correct AnswerverifiedShow Answer

The process of changing data from its original form to a format suitable to achieve the research objective is known as:

Correct AnswerverifiedD

Searching for information about members of the Millennial Generation - people born between 1978 and 1994 - is an example of:

Correct AnswerverifiedD

Consumer panels and scanner systems can be used together to create electronic test markets.

Correct AnswerverifiedShow Answer

Government reports, newspapers and trade association publications are all sources of ________ secondary data.

Correct AnswerverifiedShow Answer

When a bank analyses its database to assess whether or not to approve the credit card application of an existing account holder, this is an example of ________ _________.

Correct AnswerverifiedShow Answer

A marketer of computer games is interested to find out the size of the video game market in Australia. Which form of secondary data research will you recommend?

Correct AnswerverifiedShow Answer

Demographic information retrieved by a researcher from the Australian Bureau of Statistics website is an example of ________ secondary data.

Correct AnswerverifiedShow Answer

External producers that make secondary data available, either directly from the organisations that produce the data or through intermediaries, are known as _______.

Correct AnswerverifiedShow Answer

Comparing the sales of our competitors' products with our company's product sales over a period of time is known as environmental scanning.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A researcher who is interested in new car sales discovers that the secondary data were collected 10 years ago. He has discovered that the data fail to meet which criterion?

Correct AnswerverifiedShow Answer

Of the following criteria presented below, which one should be regarded as the researcher's initial criterion when evaluating secondary data?

Correct AnswerverifiedShow Answer

A researcher who is interested in studying total household income finds data reported as 'head of household income'. She has discovered that the data fail to meet which criterion?

Correct AnswerverifiedD

A key advantage of secondary data is its objectivity.

Correct AnswerverifiedShow Answer

All of the following are examples of internal and proprietary data sources, except:

Correct AnswerverifiedShow Answer

The Cancer Council observes the sales and brand share of sunscreen over a 12-month period. This is an example of:

Correct AnswerverifiedShow Answer

When a catalogue merchant analyses its customer database to look for specific customers' purchase patterns, it is an example of ________ _________.

Correct AnswerverifiedShow Answer

All of the following are common model building objectives, except:

Correct AnswerverifiedShow Answer

Correct Answer
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D

Correct Answer
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D

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When a bank analyses its database to assess whether or not to approve the credit card application of an existing account holder, this is an example of _.

Correct Answer
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D

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When a catalogue merchant analyses its customer database to look for specific customers' purchase patterns, it is an example of _.

Correct Answer
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Correct Answer
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