Question 1

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a:

Accepted Answer

A)  distribution channel.
B)  supply chain.
C)  value chain.
D)  marketing channel.E) B) and C)
F) A) and D)

Question 2

With new flows of information made possible by Web-based tools, supply chain management can more easily follow a push-based model.

Accepted Answer

A) True 
 B)False

Question 3

A company's supply chain describes how raw materials are transformed into finished products and shipped to retailers and customers.

Accepted Answer

A) True 
 B)False

Question 4

SFA modules in CRM systems would provide tools for:

Accepted Answer

A)  assigning and managing customer service requests.
B)  capturing prospect and customer data.
C)  identifying profitable and unprofitable customers.
D)  managing sales prospect and contact information.E) All of the above
F) None of the above

Question 5

Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other.

Accepted Answer

A)  e-business suites
B)  ERP systems
C)  middleware
D)  legacy systemsE) All of the above
F) A) and D)

Question 6

Supply chain management systems are a type of enterprise system.

Accepted Answer

A) True 
 B)False

Question 7

Supply chain planning systems:

Accepted Answer

A)  track the physical status of goods.
B)  identify the transportation mode to use for product delivery.
C)  track the financial information involving all parties.
D)  track the status of orders.E) All of the above
F) B) and C)

Question 8

Systems that enable a firm to generate demand forecasts for a product, and to develop sourcing and manufacturing plans for that product, best describes supply chain ________ systems.

Accepted Answer

A)  demand
B)  delivery
C)  planning
D)  executionE) B) and D)
F) B) and C)

Question 9

A ________ is a method of interaction with a customer, such as telephone or customer service desk.

Accepted Answer

A)  point of presence
B)  touch point
C)  sales point
D)  client channelE) A) and D)
F) B) and C)

Question 10

________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners.

Accepted Answer

A)  SCM
B)  SFA
C)  ERM
D)  PRME) A) and D)
F) All of the above

Question 11

Concurrent supply chains are made possible by which technology?

Accepted Answer

A)  ERP systems
B)  The Internet
C)  Supply-chain management systems
D)  Just-in-time supply-chain technologiesE) None of the above
F) C) and D)

Question 12

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

Accepted Answer

A)  switching costs.
B)  churn rate.
C)  CLTV.
D)  switch rate.E) A) and B)
F) C) and D)

Question 13

The downstream portion of the supply chain includes retailers and customers.

Accepted Answer

A) True 
 B)False

Question 14

To model its existing supply chain and develop optimal manufacturing plans, a firm would implement a supply chain execution system.

Accepted Answer

A) True 
 B)False

Question 15

________ management is an important capability for customer service processes that is found in most major CRM software products.

Accepted Answer

A)  Returns
B)  Lead
C)  Account
D)  EventsE) B) and C)
F) All of the above

Question 16

Marketing modules in CRM systems would provide tools for:

Accepted Answer

A)  assigning and managing customer service requests.
B)  capturing prospect and customer data.
C)  identifying profitable and unprofitable customers.
D)  managing sales prospect and contact information.E) B) and C)
F) A) and D)

Question 17

Total supply chain costs in some industries approach 75 percent of the total operating budget.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following business objectives would be most helped by implementing an enterprise application?

Accepted Answer

A)  New products and services
B)  Customer and supplier intimacy
C)  Competitive advantage
D)  SurvivalE) A) and B)
F) A) and C)

Question 19

An enterprise system helps reduce redundant business processes.

Accepted Answer

A) True 
 B)False

Question 20

Dell Inc., which produces many personalized computers as they are ordered, is an example of a pull-based supply-chain model.

Accepted Answer

A) True 
 B)False

Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Total supply chain costs in some industries approach 75 percent of the total operating budget.

Correct AnswerverifiedShow Answer

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

Correct AnswerverifiedShow Answer

A ________ is a method of interaction with a customer, such as telephone or customer service desk.

Correct AnswerverifiedShow Answer

An enterprise system helps reduce redundant business processes.

Correct AnswerverifiedShow Answer

Supply chain planning systems:

Correct AnswerverifiedShow Answer

A company's supply chain describes how raw materials are transformed into finished products and shipped to retailers and customers.

Correct AnswerverifiedShow Answer

Which of the following business objectives would be most helped by implementing an enterprise application?

Correct AnswerverifiedShow Answer

Supply chain management systems are a type of enterprise system.

Correct AnswerverifiedShow Answer

Marketing modules in CRM systems would provide tools for:

Correct AnswerverifiedShow Answer

Dell Inc., which produces many personalized computers as they are ordered, is an example of a pull-based supply-chain model.

Correct AnswerverifiedShow Answer

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a:

Correct AnswerverifiedShow Answer

________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners.

Correct AnswerverifiedShow Answer

SFA modules in CRM systems would provide tools for:

Correct AnswerverifiedShow Answer

Concurrent supply chains are made possible by which technology?

Correct AnswerverifiedShow Answer

The downstream portion of the supply chain includes retailers and customers.

Correct AnswerverifiedShow Answer

Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other.

Correct AnswerverifiedShow Answer

________ management is an important capability for customer service processes that is found in most major CRM software products.

Correct AnswerverifiedShow Answer

Systems that enable a firm to generate demand forecasts for a product, and to develop sourcing and manufacturing plans for that product, best describes supply chain ________ systems.

Correct AnswerverifiedShow Answer

With new flows of information made possible by Web-based tools, supply chain management can more easily follow a push-based model.

Correct AnswerverifiedShow Answer

To model its existing supply chain and develop optimal manufacturing plans, a firm would implement a supply chain execution system.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified