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Social media providers develop and operate their own custom,proprietary,social networking application software.

A) True
B) False

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According to Nan Lin,how do people benefit from social capital?

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According to Nan Lin,people benefit from...

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A(n) ________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.


A) enterprise
B) media sharing
C) microblogging
D) polling

E) B) and C)
F) C) and D)

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Both Web sites and social networking sites present user and responder content,but only social networking applications store and process connection data.

A) True
B) False

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Which of the following statements is true of social networking problems?


A) Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.
B) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.
C) The product development team should not receive criticisms posted on a social networking site.
D) If problematic content represents reasonable criticism of the organization's products,the best response is to delete it.

E) A) and D)
F) A) and C)

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Content data is data about relationships.

A) True
B) False

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A Facebook user likes pages of various organizations on Facebook.The fact that the user has liked a particular organization is an example of ________.


A) content data
B) user response
C) data contribution
D) connection data

E) B) and D)
F) B) and C)

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Value chains determine unstructured business processes.

A) True
B) False

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Social media (SM) ________ utilize SM sites to build social relationships.


A) outlets
B) users
C) providers
D) newsrooms

E) B) and D)
F) None of the above

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Social media (SM)is by its very nature static.

A) True
B) False

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What is social capital?

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According to Nan Lin,social capital is i...

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Social media (SM) ________ are formed based on mutual interests and transcend familial,geographic,and organizational boundaries.


A) communities
B) collaborators
C) dashboards
D) outlets

E) B) and C)
F) A) and D)

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Social media sites that become too defensive are obviously promulgating an unpopular management message.

A) True
B) False

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Humans have social capital,whereas organizations do not have social capital.

A) True
B) False

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Chief Digital Officer (CDO)is a position responsible for developing and managing innovative social media programs.

A) True
B) False

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If a reasoned,nondefensive response generates continued and unreasonable user-generated content from that same source,it is best for an organization to delete it.

A) True
B) False

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Which of the following statements is true about viral hooks in a social media (SM) site?


A) It is used to restrain information leaks from an organization.
B) It is used to enhance an organization's privacy on its SM sites.
C) It is designed to root out users who post junk content on an organization's SM site.
D) It is an inducement to pass communication along the tiers of a community.

E) A) and B)
F) None of the above

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________ is the use of information technology to support the sharing of content among networks of users.


A) Electronic data interchange
B) Data warehousing
C) Cloud computing
D) Social media

E) A) and C)
F) B) and D)

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Explain the people component of social media information systems (SMIS)with respect to a user and an organization.

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Users of social media (SM)do what they w...

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Social capital is investment in human knowledge and skills for future profit.

A) True
B) False

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