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Exam 11: Customer Relationship Management and Supply Chain Management

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Question 31

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___________ support(s) the linking of business partners.

A) Extranets
B) Intranets
C) Suppliernets
D) The Internet

E) B) and C)
F) B) and D)

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Question 32

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Open-source CRM systems are also known as utility computing.

A) True
B) False

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Question 33

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For Organic and Beyond Corporation, ____ operations were more complex than _____ operations because of the number of orders.

Amazon's basic CRM strategy has always focused on __________.

Which of the following is a customer-touching CRM application?

Which of the following is NOT a benefit of Organic and Beyond Corporation's CRM system?

India's ___________ paid for the supply chain extranet.

___________________________ CRM systems provide effective and efficient interactive communication with the customer throughout the entire organization.

The _____________________ model generates customized products.

Which of the following is NOT a solution to supply chain problems?

Which of the following is NOT an advantage of uShip's CRM system?

How do operational and analytical CRM systems work together? Using an example technology for each CRM system, explain how these technologies could be used by a business to service customers better.

CRM is just about using software to improve the customer experience.

Distribution portals are for downstream customers in a supply chain.

India's automotive supply chain issues were resolved with the implementation of _____.

The Morton's Steakhouse case is an example of how to use a __________ system to ____________.

___________ CRM systems involve interacting directly with consumers anywhere at any time.

Which of the following is NOT an analytical CRM technology?

You decide it's finally time to get a new TV. You go to Best Buy to check out your options. One of the Best Buy sales representatives points out that the largest TV they have also has the most amazing picture quality. Even though you didn't want a TV that big, you decide it's worth it for the better picture quality. The sales representative's technique is called ______________________.

The Morton's Steakhouse case shows the power of ________ CRM.