Question 1

Figure 10-2
-According to Figure 10-2 above,column "B" represents a

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   disruptive innovation.
E)   evolutionary innovation.F) A) and B)
G) A) and E)

Question 2

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of __________.

Accepted Answer

A)   cross-functional teams
B)   the marketing department
C)   research and development engineers
D)   product managers
E)   top managementF) C) and D)
G) D) and E)

Question 3

Items consumed in one or a few uses,such as food and fuel,are referred to as ________.

Accepted Answer

A)   services
B)   perishable goods
C)   durable goods
D)   disposable goods
E)   nondurable goodsF) A) and B)
G) C) and D)

Question 4

generation is the stage in the new-product process that

Accepted Answer

A)   develops a pool of concepts as candidates for new products.
B)   selects a single concept and scrutinizes it for all potential benefits and flaws.
C)   separates ideas into two categories: consumer-oriented and organization-oriented.
D)   requires the organization to perform a SWOT analysis and an environmental scan.
E)   consists of the techniques used to screen and reject those ideas that have no merit.F) A) and E)
G) None of the above

Question 5

chewing gum flavors like lemon-lime,crystal mint,and mint mojito helped Wrigley's add to its sales.These new flavors are which type of innovation?

Accepted Answer

A)   continuous innovation
B)   dynamically continuous innovation
C)   discontinuous innovation
D)   insignificant innovation
E)   disruptive innovationF) A) and E)
G) All of the above

Question 6

good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Accepted Answer

A)   a widget
B)   a product
C)   a service
D)   an idea
E)   merchandiseF) B) and D)
G) All of the above

Question 7

product that requires no new behaviors be learned by consumers is a

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   product transformation.
E)   concurrent innovation.F) A) and D)
G) A) and B)

Question 8

of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Accepted Answer

A)   using capacity management to find ways to match the availability of the service offering to when it is needed.
B)   assessing the marketing and product synergies related to the company's existing operations.
C)   turning the idea on paper into a prototype.
D)   determining whether the new product can be protected with a patent or copyright.
E)   assessing whether the the proposed new product fits with the company's mission and objectivesF) A) and B)
G) C) and E)

Question 9

marketing,a(n) __________ generally includes not only physical goods,but services and ideas as well.

Accepted Answer

A)   action
B)   invention
C)   merchandise
D)   product
E)   conceptF) B) and D)
G) A) and E)

Question 10

wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an
Hors d'oeuvre with sweet breads,spreads,and meats,but somehow the company forgot to tell and explain this to potential consumers.This product failure demonstrates

Accepted Answer

A)   not satisfying customer needs on critical factors.
B)   poor product quality.
C)   an insignificant point of difference.
D)   bad timing
E)   poor execution of the marketing mix.F) B) and D)
G) A) and B)

Question 11

product that disrupts consumers' normal routines but does not require totally new learning is a

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   partial innovation.
E)   disruptive innovation.F) C) and E)
G) A) and E)

Question 12

Little Remedies Products
-Which of the following statements about product lines is MOST accurate?

Accepted Answer

A)   An advantage of a narrow product line is the ability to have a greater gap between price points.
B)   Product lines refer to consumer products; product mixes refer to industrial products.
C)   An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
D)   A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
E)   A broad product line reduces R&D costs.F) A) and E)
G) C) and E)

Question 13

Figure 10-2
-According to Figure10-2 above,column "C" represents a

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   spontaneous innovation.
E)   simultaneous innovation.F) B) and D)
G) D) and E)

Question 14

Convenience products refer to

Accepted Answer

A)   items that consumers will make special efforts to seek out and buy.
B)   items for which consumers compare several alternatives on criteria such as price, quality, or style.
C)   products consumers purchase frequently, conveniently, and with a minimum of shopping effort.
D)   ancillary products used to make other products work more efficiently.
E)   low-cost items for which there are numerous substitutes and generic equivalents.F) A) and B)
G) B) and C)

Question 15

terms of promotion,which of the following type of consumer product stresses status and uniqueness of brand?

Accepted Answer

A)   specialty product
B)   convenience product
C)   shopping product
D)   unsought product
E)   discretionary productF) C) and D)
G) A) and B)

Question 16

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   market testing
D)   commercialization
E)   developmentF) All of the above
G) A) and D)

Question 17

Installations are support products that include items such as

Accepted Answer

A)   stationery, paper clips, and brooms. 
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.F) C) and E)
G) A) and D)

Question 18

late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of these six?

Accepted Answer

A)   music
B)   smartphones
C)   personal computers
D)   television
E)   tablet computingF) B) and C)
G) None of the above

Question 19

movie A Beautiful Mind opened originally in a select number of theaters before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie then was made widely available in video stores and Netflix on DVD.What type(s)of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary,but all should ...

Question 20

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

Accepted Answer

A)   idea generation
B)   market testing
C)   business analysis
D)   development
E)   commercializationF) C) and E)
G) C) and D)

Exam 10: Developing New Products and Services

Little Remedies Products -Which of the following statements about product lines is MOST accurate?

Correct Answer
verified

Figure 10-2 -According to Figure 10-2 above,column "B" represents a

Correct Answer
verified

Correct Answer
verified
Student answers may vary,but all should ...
View Answer

product that requires no new behaviors be learned by consumers is a

Correct Answer
verified

Convenience products refer to

Correct Answer
verified

generation is the stage in the new-product process that

Correct Answer
verified

wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an Hors d'oeuvre with sweet breads,spreads,and meats,but somehow the company forgot to tell and explain this to potential consumers.This product failure demonstrates

Correct Answer
verified

late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of these six?

Correct Answer
verified

of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Correct Answer
verified

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Correct Answer
verified

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of __________.

Correct Answer
verified

Figure 10-2 -According to Figure10-2 above,column "C" represents a

Correct Answer
verified

terms of promotion,which of the following type of consumer product stresses status and uniqueness of brand?

Correct Answer
verified

product that disrupts consumers' normal routines but does not require totally new learning is a

Correct Answer
verified

Installations are support products that include items such as

Correct Answer
verified

Items consumed in one or a few uses,such as food and fuel,are referred to as ________.

Correct Answer
verified

chewing gum flavors like lemon-lime,crystal mint,and mint mojito helped Wrigley's add to its sales.These new flavors are which type of innovation?

Correct Answer
verified

good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Correct Answer
verified

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

Correct Answer
verified

marketing,a(n) __________ generally includes not only physical goods,but services and ideas as well.

Correct Answer
verified

Exam 10: Developing New Products and Services

Little Remedies Products -Which of the following statements about product lines is MOST accurate?

Correct AnswerverifiedShow Answer

Figure 10-2 -According to Figure 10-2 above,column "B" represents a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers may vary,but all should ...View AnswerShow Answer

product that requires no new behaviors be learned by consumers is a

Correct AnswerverifiedShow Answer

Convenience products refer to

Correct AnswerverifiedShow Answer

generation is the stage in the new-product process that

Correct AnswerverifiedShow Answer

wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an Hors d'oeuvre with sweet breads,spreads,and meats,but somehow the company forgot to tell and explain this to potential consumers.This product failure demonstrates

Correct AnswerverifiedShow Answer

late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of these six?

Correct AnswerverifiedShow Answer

of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Correct AnswerverifiedShow Answer

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Correct AnswerverifiedShow Answer

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of __________.

Correct AnswerverifiedShow Answer

Figure 10-2 -According to Figure10-2 above,column "C" represents a

Correct AnswerverifiedShow Answer

terms of promotion,which of the following type of consumer product stresses status and uniqueness of brand?

Correct AnswerverifiedShow Answer

product that disrupts consumers' normal routines but does not require totally new learning is a

Correct AnswerverifiedShow Answer

Installations are support products that include items such as

Correct AnswerverifiedShow Answer

Items consumed in one or a few uses,such as food and fuel,are referred to as ________.

Correct AnswerverifiedShow Answer

chewing gum flavors like lemon-lime,crystal mint,and mint mojito helped Wrigley's add to its sales.These new flavors are which type of innovation?

Correct AnswerverifiedShow Answer

good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Correct AnswerverifiedShow Answer

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

Correct AnswerverifiedShow Answer

marketing,a(n) __________ generally includes not only physical goods,but services and ideas as well.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers may vary,but all should ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified