Question 1

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G

Accepted Answer

A)   as a discontinuous innovation.
B)   as new product from the company's perspective because it is a product line extension.
C)   as a high-risk product mix extension because it is new to the market.
D)   as new by the Federal Trade Commission for the usual one-year period.
E)   as not a new-product because it does not represent a different SKU.F) None of the above
G) A) and B)

Question 2

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-Explain why NOT all products can use test markets.

Accepted Answer

Not all products can use test markets.Te...

Question 3

nondurable good is defined as a(n)

Accepted Answer

A)   item consumed in one or a few uses.
B)   item that usually lasts over an extended number of uses.
C)   item that lasts at least one year without becoming obsolete.
D)   product purchased only for the use of ultimate consumers.
E)   product used in the production of other products.F) A) and B)
G) A) and C)

Question 4

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1) __________; (2) specific customers' needs,wants,and preferences; and (3) what the product will be and do to satisfy consumers.

Accepted Answer

A)   a clear plan for product distribution
B)   an analysis of potential competitors' products
C)   a precise budget of how much can be spent for the marketing program
D)   a well-defined target market
E)   clear financial goals and expectationsF) B) and E)
G) A) and C)

Question 5

stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)   idea generation.
B)   business analysis.
C)   marketing analysis.
D)   product development.
E)   commercialization.F) A) and D)
G) A) and C)

Question 6

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   market testing
D)   commercialization
E)   developmentF) B) and C)
G) A) and E)

Question 7

most expensive stage in the new-product process for most products and services is

Accepted Answer

A)   commercialization.
B)   screening and evaluation.
C)   business analysis.
D)   development.
E)   market testing.F) A) and D)
G) None of the above

Question 8

failure fee is a penalty payment

Accepted Answer

A)   a retailer assesses a manufacturer to handle defective new products that customers returned.
B)   a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf.
C)   a retailer makes to a manufacturer for stockouts-not keeping point-of-purchase displays continuously stocked with the new product.
D)   a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers.
E)   a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell.F) B) and D)
G) A) and E)

Question 9

maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Accepted Answer

A)   off-peak pricing
B)   dynamic pricing
C)   capacity pricing
D)   down-time pricing
E)   yield management pricingF) All of the above
G) B) and E)

Question 10

Industrial products are also referred to as __________ products.

Accepted Answer

A)   manufacturing
B)   merchandise
C)   organizational
D)   resale
E)   businessF) B) and E)
G) A) and D)

Question 11

Thirsty Dog! Thirsty Cat! Ad
-Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace for a variety of reasons.List and describe the eight marketing-related factors that often contribute to new-product failures and identify the reason(s)for this "unique" marketing-related product failure.

Accepted Answer

The eight reasons listed in the textbook...

Question 12

Kroger required that Birds Eye pay $15,000 to get its new Vegetable Quinoa Pilaf placed in the frozen vegetable freezer section of its supermarkets.This payment is an example of a

Accepted Answer

A)   product placement fee.
B)   bribe.
C)   product support fee.
D)   slotting fee.
E)   shelf space allowance.F) B) and D)
G) A) and B)

Question 13

services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Accepted Answer

A)   capacity management
B)   customer experience management
C)   derived demand
D)   internal marketing
E)   the seven I's of servicesF) A) and E)
G) D) and E)

Question 14

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   screening and analysis
D)   new-product strategy development
E)   product assessmentF) A) and E)
G) C) and D)

Question 15

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

Promotion for convenience products would...

Question 16

the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got in his new car and drove it into his new garage.The new automobile was an example of a

Accepted Answer

A)   continuous innovation.
B)   dynamically continuous innovation.
C)   disruptive improvement.
D)   discontinuous innovation.
E)   evolutionary innovation.F) B) and E)
G) None of the above

Question 17

the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

A)   home security system
B)   disposable lighter
C)   microwave oven
D)   electric toothbrush
E)   video cameraF) A) and E)
G) A) and D)

Question 18

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A)   Duncan Hines cake mixes
B)   Polaroid cameras
C)   Quaker State motor oil
D)   Rolex watches
E)   Sony stereosF) A) and E)
G) A) and D)

Question 19

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives,which were scientifically designed to kill cold and flu germs when users sneezed,coughed,or blew their noses into them.Unfortunately,people didn't believe the claim and were frightened by the "cidal" in the brand name.The reason for this product failure was

Accepted Answer

A)   an insignificant point of difference.
B)   too little market attractiveness.
C)   poor execution of the marketing mix.
D)   poor product quality.
E)   incomplete market and product protocol.F) A) and C)
G) None of the above

Question 20

Which of the following activities are accomplished during the development stage for services?

Accepted Answer

A)   developing off-peak pricing strategies
B)   using fast prototyping to improve the initial design
C)   ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty
D)   using capacity management models to match service availability with consumers' needs
E)   analyzing the sequence of service encountersF) A) and B)
G) A) and C)

Exam 10: Developing New Products and Services

most expensive stage in the new-product process for most products and services is

Correct Answer
verified

Correct Answer
verified
The eight reasons listed in the textbook...
View Answer

Correct Answer
verified

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

Correct Answer
verified

Kroger required that Birds Eye pay $15,000 to get its new Vegetable Quinoa Pilaf placed in the frozen vegetable freezer section of its supermarkets.This payment is an example of a

Correct Answer
verified

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Correct Answer
verified

Thirsty Dog! Thirsty Cat! Ad -Explain why NOT all products can use test markets.

Correct Answer
verified
Not all products can use test markets.Te...
View Answer

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1) __________; (2) specific customers' needs,wants,and preferences; and (3) what the product will be and do to satisfy consumers.

Correct Answer
verified

maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Correct Answer
verified

the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Correct Answer
verified

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G

Correct Answer
verified

the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got in his new car and drove it into his new garage.The new automobile was an example of a

Correct Answer
verified

nondurable good is defined as a(n)

Correct Answer
verified

services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Correct Answer
verified

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Correct Answer
verified

stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct Answer
verified

Which of the following activities are accomplished during the development stage for services?

Correct Answer
verified

Industrial products are also referred to as __________ products.

Correct Answer
verified

failure fee is a penalty payment

Correct Answer
verified

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Correct Answer
verified
Promotion for convenience products would...
View Answer

Exam 10: Developing New Products and Services

most expensive stage in the new-product process for most products and services is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThe eight reasons listed in the textbook...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

Correct AnswerverifiedShow Answer

Kroger required that Birds Eye pay $15,000 to get its new Vegetable Quinoa Pilaf placed in the frozen vegetable freezer section of its supermarkets.This payment is an example of a

Correct AnswerverifiedShow Answer

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Correct AnswerverifiedShow Answer

Thirsty Dog! Thirsty Cat! Ad -Explain why NOT all products can use test markets.

Correct AnswerverifiedNot all products can use test markets.Te...View AnswerShow Answer

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1) __________; (2) specific customers' needs,wants,and preferences; and (3) what the product will be and do to satisfy consumers.

Correct AnswerverifiedShow Answer

maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Correct AnswerverifiedShow Answer

the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Correct AnswerverifiedShow Answer

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G

Correct AnswerverifiedShow Answer

the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got in his new car and drove it into his new garage.The new automobile was an example of a

Correct AnswerverifiedShow Answer

nondurable good is defined as a(n)

Correct AnswerverifiedShow Answer

services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Correct AnswerverifiedShow Answer

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Correct AnswerverifiedShow Answer

stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct AnswerverifiedShow Answer

Which of the following activities are accomplished during the development stage for services?

Correct AnswerverifiedShow Answer

Industrial products are also referred to as __________ products.

Correct AnswerverifiedShow Answer

failure fee is a penalty payment

Correct AnswerverifiedShow Answer

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Correct AnswerverifiedPromotion for convenience products would...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified
The eight reasons listed in the textbook...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Not all products can use test markets.Te...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Promotion for convenience products would...
View Answer