Question 1

Electronic commerce removes many of the barriers that previously impeded entrepreneurs seeking to start their own businesses.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements about Thumbtack is NOT true?

Accepted Answer

A)   Thumbtack did not cold call any suppliers or customers to build their database.
B)   Thumbtack bought targeted Web ads on Google, Facebook, and Bing to attract professionals to sign up.
C)   Its initiative to use a pay-per-lead business model was unsuccessful.
D)   Its use of the subscription model led to customers being spammed.E) B) and D)
F) B) and C)

Question 3

The primary characteristic of auctions is that prices are determined dynamically by competitive bidding.

Accepted Answer

A) True 
 B)False  True

Question 4

Electronic business includes which of the following?

Accepted Answer

A)   Buying and selling
B)   Servicing customers
C)   Collaborating with business partners
D)   All of these optionsE) None of the above
F) A) and C)

Question 5

In the _____ marketplace model, the reverse auction is typically used.

Accepted Answer

A)   buy-side
B)   sell-side
C)   group purchasing
D)   electronic exchangeE) A) and B)
F) A) and C)

Question 6

Unlike credit cards, payments made with purchasing cards are settled within a week.

Accepted Answer

A) True 
 B)False

Question 7

The optimal outcome of personalized pricing for the merchant is minimizing the price that each customer will pay.

Accepted Answer

A) True 
 B)False

Question 8

Pure-play organizations:

Accepted Answer

A)   only sell their products in traditional brick-and-mortar stores.
B)   sell their products both online and in traditional brick-and-mortar stores.
C)   only sell their products online.
D)   only sell their products to other businesses.E) A) and D)
F) None of the above

Question 9

_____ connect buyers and sellers in a given industry.

Accepted Answer

A)   Vertical exchanges
B)   Horizontal exchanges
C)   Functional exchanges
D)   All of these optionsE) All of the above
F) None of the above

Question 10

Taobao's rapid growth was the consequence of offering free registration and commission-free transactions using a free third-party payment platform.

Accepted Answer

A) True 
 B)False

Question 11

Banner advertising:

Accepted Answer

A)   is sent directly to potential customers via e-mail.
B)   forces customers to click on an ad to get more information.
C)   holds limited value because it cannot be customized to the target audience.
D)   is another name for pop-up advertising.E) A) and B)
F) C) and D)

Question 12

What area of e-commerce is especially conducive to fraud?

Accepted Answer

A)   Auctions
B)   Online storefronts
C)   E-mail
D)   AdvertisementsE) A) and C)
F) All of the above

Question 13

Purchasing products and services online often cuts out the middleman, who has traditionally sold the product and/or service. This process is called _____.

Accepted Answer

A)   straight-to-consumer services
B)   replacement of brick-and-mortar stores
C)   disintermediation
D)   dysfunctionalizationE) None of the above
F) B) and C) C

Question 14

The key mechanisms in the sell-side marketplace are customized electronic catalogs and forward auctions.

Accepted Answer

A) True 
 B)False

Question 15

Business-to-business electronic commerce involves electronic relationships with _____.

Accepted Answer

A)   customers
B)   suppliers
C)   resellers
D)   all of these optionsE) C) and D)
F) A) and C)

Question 16

A _____ is automatically launched by some trigger and appears in front of the active window.

Accepted Answer

A)   keyword banner
B)   random banner
C)   pop-up ad
D)   pop-under adE) B) and D)
F) A) and B)

Question 17

A domain name is considered to be legal when the person or business who owns the name has operated a legitimate business under that name for some period of time.

Accepted Answer

A) True 
 B)False

Question 18

In _____, needed services such as temporary help or extra space are traded on an as-needed basis.

Accepted Answer

A)   horizontal exchanges
B)   sell-side marketplaces
C)   buy-side marketplaces
D)   functional exchangesE) B) and C)
F) All of the above

Question 19

Which of the following items has the highest degree of digitization?

Accepted Answer

A)   A book that is out of stock in a store and is being shipped to your home
B)   A book that is advertised on the Internet but that you buy in a store
C)   A book that you order online to be shipped to your home
D)   An e-book that you order online for a reader such as a Kindle or NookE) A) and C)
F) B) and C) D

Question 20

The use of electronic commerce requires companies to hire additional employees.

Accepted Answer

A) True 
 B)False

Exam 9: E-Business and E-Commerce

Electronic commerce removes many of the barriers that previously impeded entrepreneurs seeking to start their own businesses.

Correct AnswerverifiedShow Answer

Which of the following statements about Thumbtack is NOT true?

Correct AnswerverifiedShow Answer

The primary characteristic of auctions is that prices are determined dynamically by competitive bidding.

Correct AnswerverifiedTrue

Electronic business includes which of the following?

Correct AnswerverifiedShow Answer

In the _____ marketplace model, the reverse auction is typically used.

Correct AnswerverifiedShow Answer

Unlike credit cards, payments made with purchasing cards are settled within a week.

Correct AnswerverifiedShow Answer

The optimal outcome of personalized pricing for the merchant is minimizing the price that each customer will pay.

Correct AnswerverifiedShow Answer

Pure-play organizations:

Correct AnswerverifiedShow Answer

_____ connect buyers and sellers in a given industry.

Correct AnswerverifiedShow Answer

Taobao's rapid growth was the consequence of offering free registration and commission-free transactions using a free third-party payment platform.

Correct AnswerverifiedShow Answer

Banner advertising:

Correct AnswerverifiedShow Answer

What area of e-commerce is especially conducive to fraud?

Correct AnswerverifiedShow Answer

Purchasing products and services online often cuts out the middleman, who has traditionally sold the product and/or service. This process is called _____.

Correct AnswerverifiedC

The key mechanisms in the sell-side marketplace are customized electronic catalogs and forward auctions.

Correct AnswerverifiedShow Answer

Business-to-business electronic commerce involves electronic relationships with _____.

Correct AnswerverifiedShow Answer

A _____ is automatically launched by some trigger and appears in front of the active window.

Correct AnswerverifiedShow Answer

A domain name is considered to be legal when the person or business who owns the name has operated a legitimate business under that name for some period of time.

Correct AnswerverifiedShow Answer

In _____, needed services such as temporary help or extra space are traded on an as-needed basis.

Correct AnswerverifiedShow Answer

Which of the following items has the highest degree of digitization?

Correct AnswerverifiedD

The use of electronic commerce requires companies to hire additional employees.

Correct AnswerverifiedShow Answer

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True

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C

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D

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